Why is Product/Market Fit so Important in Growing Your Business?

We all have an idea to solve particular problems we encounter regularly. Good or bad we sometimes tend to get emotionally invested in those ideas. We then go and talk to our immediate network about it and decide to put all our savings on the line. Sometimes we even start raising money from family and friends to start building an app or website without validating whether the idea is sustainable or actually solves a problem.

Instead of jumping right in to solving the problem, you

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