Why You Need A Value Proposition For Your Next Product

Most products are built because they aim too solve a problem. It could be a problem that you, yourself encountered, or something a friend encountered. But it’s a problem that started us on the journey of developing a solution to. Now like other product developers out there, I have made a career solving problems. Problems in the educational sector, public sector, even for myself. And what most technology businesses start out with these days are digital products that are aiming to solve a problem. But

Behind the Scenes: My New eCommerce Plugin

eCommerce has been something that I’ve wanted to focus a lot of my energy on. I’ve been running eCommerce sites for the last 5 years. In an inbound or content marketing perspective, I understand the pre-sale side of eCommerce and am always looking at tools that can help earn a sale quicker and with the least amount of cost. For some people that know this about me, it wasn’t a surprise when the news broke that I would acquire Exchange from iThemes. ExchangeWP is a

Inbound Marketing and WordPress

In the past 18 months, I’ve spent a lot of time understanding Inbound marketing. For those that don’t know what inbound marketing is, the basis is advertising a company, product or service through blogs, podcasts, screencasts, eBooks, and many more. There’s 4 typical actions to inbound marketing, attract, convert, close, delight. Attract The first action to an effective Inbound Marketing campaign is that we need to attract the correct customers. We ultimately want these people to become leads and finally happy customers. So who do

Summer of WordCamps!

I decided to take the summer (and part of the fall) to attend as many WordCamps as I could. I started out by checking out the list??here and then started to see which ones I could drive to within a day or so. I then found 6??that I could go to and they are:??Columbus,Iowa,??Savannah,??Baltimore,??Detroit, and??St. Paul.

Relaunch 2.0 is a Go!

I’m pleased to be relaunching this site today, especially on my birthday! I decided to hold off another week so that I could get a few more posts done, and a few more little things working right with this blog. I am pretty happy with the results of waiting for a week.

Over the past few months I’ve been working hard to relaunch this site and get a few other ones ready to launch over the next few weeks. This site is just the start! Getting designs finished, doing all the tweaking that needs to get done, let alone get all the content ready.

All these sites will be running on the WordPress platform, and all on one install of WP 3.0. Being able to run them all on a couple of servers and having the same administration login for all should make it easier to manage them. I think one of the best features with WP 3.0 is the fact that they

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