January 29, 2018

Why is Product/Market Fit so Important in Growing Your Business?

We all have an idea to solve particular problems we encounter regularly. Good or bad we sometimes tend to get emotionally invested in those ideas. We then go and talk to our immediate network about it and decide to put all our savings on the line. Sometimes we even start raising money from family and friends to start building an app or website without validating whether the idea is sustainable or actually solves a problem.

Instead of jumping right in to solving the problem, you

Categories: Product Management

About the author

AJ Morris

AJ Morris is an accomplished product leader with over 10 years of experience driving innovation and growth for web hosting, cybersecurity, and SaaS companies. He excels at building high-performing teams, developing compelling product roadmaps, and executing go-to-market strategies that delight customers. AJ has a proven track record of leveraging customer insights, market trends, and emerging technologies to deliver market-leading products. His core competencies include product strategy, cross-functional team leadership, agile methodologies, customer and market analysis, go-to-market planning, and partnership development.

One response to “Why is Product/Market Fit so Important in Growing Your Business?”

Does your product fit the market? – Curtis McHale

January 29, 2018

[…] Great primer in product market fit from my friend AJ. […]