You were meant to do work that energizes you.
You’ve tried new tools, new roles, even new teams—but the misalignment remains. It’s not lack of skill. It’s a lack of alignment with what truly drives you. And that’s exactly what I help you uncover.
Unstuck starts here—Clarity
that drives action
Discover What Drives You —
in Just 15 Minutes
You’re not lazy. You’re likely misaligned. Start aligning your work towards your drive.
The MCode Assessment reveals your top motivational drivers — the core “why” behind how you work, lead, and live. Based on 60+ years of SIMA® research, MCode gives you a crystal-clear picture of what energizes and depletes you.
90 Minutes to Unlock What Makes You Thrive
You’ve taken the MCode — now let’s make it reality through implementation.
This 90-minute, one-on-one session goes deep into your Motivational Code. Together, we decode your Top 3 Motivations, connect the dots to your work and life, and uncover powerful next steps you can apply immediately.
Sustained Clarity.
Motivational Alignment.
The assessment gives you language. The impact session gives you clarity.
But ongoing coaching? That gives you transformation. Apply your MCode to real-life decisions, leadership, and growth. This is for those who are ready to not just understand themselves — but take action and lead with alignment.
Hey, I’m AJ I help leaders find clarity, lead with confidence, and build systems that scale their impact.
For over 15 years, I’ve worked at the intersection of product, strategy, and systems — helping teams and organizations execute with purpose. As a certified MCode Coach, I bring a powerful tool to the table: helping people discover what truly drives them, so they can lead with authenticity, focus, and flow.
My work is rooted in clarity and systems. Whether I’m leading a product team or coaching an individual through a leadership transition, my goal is the same: create alignment between who you are and how you work.
If you’re ready to move from scattered to strategic — or just want to make sure your leadership is grounded in what actually motivates you — let’s talk.
AJ Morris, Executive Coach
The Cost of Misalignment Is Too High
Burnout, disengagement, and poor leadership often stem from one root issue: people don’t know what drives them. These stats prove why that matters.
Executive Coaching
In one study, executive coaching had a 788% ROI thanks to increases in areas like productivity and employee satisfaction. 77% of respondents said that coaching had a significant impact on at least one of nine business measurements.^
ROI Higher than Cost of Hiring a Coach
A survey of 100 executives showed that the average ROI of executive coaching was almost 6x the cost of coaching.^
53% Increase in performance goals
Teams with high autonomy are 53% more likely to meet or exceed performance goals.*
80% of coaching clients say that they improved their self-esteem or self-confidence thanks to coaching.^
High Performers Critical Factor to Success
82% of high performers cit autonomy as a critical factor in their success.*
Stats (*Chris Lema ^ICF Global Coaching Study, MetrixGlobal, Accessed May 2025)
My Coaching Process: Clarity to Alignment to Impact
01.
Discover Your MCode
Start with the assessment that reveals your core motivational drivers.
02.
Decode Your Motivations
We unpack what energizes you — and what drains you — during your Impact Session.
03.
Define Your Focus
Clarify your goals, obstacles, and what alignment looks like in work and life.
04.
Design Your Roadmap
We co-create a plan rooted in your MCode and tailored to your next 90–180 days.
05.
Develop in Real-Time
Bi-weekly coaching calls focus on insight, action, and feedback you can use now.
06.
Drive Lasting Alignment
Finish with clarity, confidence, and strategies to sustain momentum on your own.
Coaching That Sparks Real Change
People don’t just feel more aligned after working with me — they make better decisions, lead more effectively, and build sustainable momentum.
Modeled after your design
92%
Clarity Boost After First Session
Clients report dramatically increased clarity about their motivations and ideal work environment after just one Impact Session.
3x
Faster Decision-Making
When leaders understand what drives them, they move faster — without second-guessing — in roles, priorities, and strategy.
Hear what coaching clients have to say.
Alignment Isn’t Just Insight — It’s Leverage
Make Confident, Values-Driven Decisions
Coaching helps you cut through the noise and lead from your core motivations — not just your circumstances.
Create Sustainable Momentum
No more short bursts of inspiration. With the right clarity and systems, you can lead with consistency and energy that lasts.
Ready to Discover What Truly Drives You?
Your breakthrough starts with clarity.
The MCode Assessment reveals what intrinsically motivates you — so you can stop second-guessing and start building a life and work aligned with who you really are.
Lead Better. Work Smarter. Every Week.
One weekly email to help you grow as a leader, stay aligned with what drives you, and systematize how you show up — consistently and intentionally — in your work and life.
